VP of Commercial

Reporting to the Chief Executive Officer, the Vice President, Sales will lead the organisation’s regional sales function, with oversight of corporate, international and partnership revenue streams. This is a strategic leadership appointment responsible for shaping the sales agenda, building high-performing teams and delivering sustainable, profitable growth across all market segments.

The successful candidate will bring deep sales leadership expertise gained within the hospitality sector and related consumer services and a proven ability to scale revenue in complex, multi-channel and multi-market environments. You will combine strong commercial acumen with a collaborative leadership style, acting as a trusted partner to the CEO and a visible leader across the organisation.

Commercial Strategy & Growth

• Define and execute the organisation’s sales strategy in alignment with overall business objectives and long-term growth ambitions.
• Identify, prioritise and capture growth opportunities across domestic and international markets.
• Drive top-line revenue growth across corporate, international and partnership channels.
• Expand international market presence through the development of strategic partnerships and new distribution opportunities.
• Develop and implement key account strategies for high-value B2B customers, strengthening long-term commercial partnerships.
• Optimise pricing, packaging and distribution strategies to maximise yield, profitability and market share.
• Monitor market trends, competitor activity, customer insights and emerging consumer behaviours to inform strategic and commercial decisions.
• Partner with marketing, product and operations teams to develop integrated commercial propositions and deliver a seamless customer experience.

Team Leadership & Capability Building

• Lead, mentor and develop a high-performing sales organisation across multiple functions and markets.
• Establish clear KPIs, performance metrics and accountability frameworks to drive consistent execution and commercial results.
• Foster a culture of excellence, collaboration, customer-centricity and continuous improvement.
• Build strong succession pipelines and identify, develop and retain future sales leaders.
• Act as a visible and inspiring leader, engaging stakeholders at all levels of the organisation.

Background

• A minimum of 20 years of progressive sales leadership experience, including at least 7 to 9 years in a senior leadership position such as Vice President, Director or equivalent.
• Proven track record in the hospitality, tourism or consumer services related (FMCG) sectors.
• Demonstrated success in scaling revenue across multi-channel, multi-market and complex commercial environments.
• Experience leading large and diverse sales teams, including 10 or more direct and indirect reports.
• Strong understanding of B2B and B2C sales dynamics, distribution channels and partnership models.
• Strategic thinker with strong commercial acumen, financial literacy and data-driven decision-making capabilities.
• Proficiency in CRM platforms, sales analytics and revenue management tools.
• Collaborative and influential leadership style, with the ability to engage effectively across executive, operational and frontline teams.
• High resilience, energy and adaptability, with the ability to perform in a fast-paced and dynamic environment.

To apply
Please submit your resume to Joy at js@kerryconsulting.com, quoting the job title. We regret that only shortlisted candidates will be notified.