Joy Seow, Executive Director and Head of Consumer Practice, recently featured as a guest on the Work It Podcast by Channel News Asia, hosted by Tiffany Ang and Gerald Tan. In this insightful episode, Joy delved into the essentials of personal branding, offering valuable advice for professionals at all stages of their careers.
You can listen to the full episode here:
Joy explained the distinction between personal branding and reputation, highlighting that personal branding is about how you want to be perceived professionally.
She differentiated personal branding from a CV, noting that a CV lists skills and achievements, while personal branding includes roles like being a panellist or speaker and your presentation on LinkedIn.
Joy emphasised the importance of aligning intentions with actions and being authentic, as these elements are key to a strong personal brand. She advised that personal branding is important for everyone, regardless of career stage, and should be developed early.
Listen to the full episode of the Work It podcast to gain more insights from Joy on building and managing an effective personal brand. Her expert advice provides a strategic framework for professionals to develop a personal brand that is both authentic and impactful.