Head of E-Commerce APAC

The Head of E-Commerce, APAC is a senior leadership role empowered to shape and deliver the digital commerce vision for one of the region’s most recognized brands, collaborating across countries to deliver long-term business impact

Prior experience in launching and scaling a brand’s direct-to-consumer (.com) business is essential, while marketplace platform expertise is a strong plus.

Key Responsibilities

•      Develop and execute the APAC e-commerce strategy to drive revenue growth, customer acquisition, and brand equity across the region, aligning with global brand objectives.
•      Lead the planning, launch, and optimization of regional brand .com platforms, defining the digital customer journey and ensuring best-in-class experience.
•      Oversee end-to-end e-commerce operations, including P&L management, budgeting, digital merchandising, online marketing, logistics, and customer care.
•      Drive performance reporting, analysis, and business reviews, leveraging digital analytics, KPIs, and CRM data to optimize traffic, conversion, and retention.
•      Collaborate with country and functional teams to support marketplace expansion and partnerships, ensuring compliance and performance across digital channels.
•      Manage and develop regional e-commerce team members, fostering a results-oriented, entrepreneurial, and collaborative culture.
•      Keep abreast of APAC e-commerce trends, competitor benchmarks, and technology innovations, championing digital transformation initiatives.

Requirements

•      Bachelor’s degree in Business, Marketing, Digital, or related fields.
•      10+ years of e-commerce experience, with a substantial track record leading and scaling brand dot com platforms in the APAC region.
•      Extensive knowledge of e-commerce P&L, site operations, analytics, and digital marketing.
•      Experience with APAC online marketplaces (e.g., Lazada, Shopee, Amazon) considered a strong asset.
•      Demonstrated ability to develop and execute regional growth strategies and manage cross-functional, multicultural teams.
•      Strong leadership, analytical, communication, and stakeholder management skills

To Apply
To apply, please submit your resume (in MS Word format) to Vanessa Goh, at vg@kerryconsulting.com, quoting VG 34543.
Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.

Registration No: R22105794
License No: 16S8060