Regional Managing Director, SEA

This leadership position will be driving growth in the SEA region, overseeing full P&L responsibility, strategic direction, operational execution, and talent leadership to drive sustainable growth, market expansion, and profitability.

Reporting to the Regional APAC CEO, this is a high-impact leadership opportunity to shape the growth trajectory of a well-established brand in a dynamic and fast-growing region. The ideal candidate will be someone who can align the team around a shared vision, build trust across functions and markets, and create a strong sense of momentum and accountability.

Beyond the commercial mandate, we are also looking for a leader who can bring people together with clarity, confidence, and a collaborative spirit.

Responsibilities

• Lead and own the overall P&L for Southeast Asia, driving revenue growth, profitability, and market share expansion.
• Strengthen commercial excellence across key markets.
• Define and execute the regional business strategy aligned with global objectives, with a strong focus on commercial excellence and operational efficiency.
• Build, develop, and lead high-performing country teams, fostering a performance-driven and collaborative culture.
• Strengthen go-to-market strategies across channels, including modern trade, traditional trade, e-commerce, and distributor networks.
• Identify and capture new growth opportunities, including market expansion, product portfolio optimization, and strategic partnerships.
• Drive brand positioning and marketing effectiveness to enhance consumer engagement and brand equity.
• Ensure robust governance, compliance, and alignment with local regulatory requirements across all SEA markets.
• Partner closely with global headquarters and cross-functional teams (e.g., supply chain, product, finance) to ensure seamless execution.

  Experience

• Proven leadership experience in a senior regional role (e.g., Managing Director, Regional Director, or General Manager) within home appliances, consumer electronics, or FMCG sectors.
• Strong track record of delivering commercial growth and driving transformation in Southeast Asia markets.
• Deep understanding of multi-channel distribution models and diverse market dynamics within SEA.
• Experience managing full P&L and leading cross-cultural teams across multiple countries.
• Strategic mindset combined with hands-on execution capability.
• Strong stakeholder management skills, including engagement with global headquarters and regional partners.
• Experience in scaling or transforming regional operations.
• Exposure to both developed and emerging SEA markets.
• High level of adaptability, resilience, and cultural agility.

  To Apply To apply, please submit your resume to Joy Seow at joy@kerryconsulting.com, quoting the job title. We regret to inform that only successful shortlisted candidates will be notified.
  Licence No: 16S8060 | Registration no: R1107886